CORE PR PRACTICES:
MARKETING STRATEGY
At the heart of a marketing plan is effective storytelling. To successfully share your story through campaign execution, there needs to be focus, specific goals, and an overall marketing strategy. Our job is to identify long and short term objectives and create realistic milestones for your organization or project. We’ll get there together.
MEDIA RELATIONS
Forming lasting relationships is one of the most cherished aspects of our job. It’s through these relationships that we recognize the impact media has on our society. While we deeply value our standing relationships with media outlets, we also thoroughly enjoy the process of building new relationships with outlets relevant to any given project. Through market identification, media analysis, and effective outreach, our goal is to help your product reach the right audience.
PODCAST TOUR COORDINATION
The COO at National Public Media (subsidiary of NPR) recently projected that podcasting is going to be up at least 30 percent from last year. Needless to say, podcasts are here to stay in the media world. Spellbound specializes in coordinating multiple podcast interviews per month for our clients, creating what we like to call a podcast tour. We research and pitch to podcasts that fit any given project with the goal of building lasting partnerships between the client and host, while also reaching listeners on a global scale.
EVENT MANAGEMENT
Events bring communities together in real time. Spellbound creates customized event experiences with the goal of getting people out to not only hear more about your organization or project, but to experience it. Being present in your community is one of the best things you can do to raise brand awareness because we’re note selling a product, we’re selling an experience. Don’t just tell them what you’re all about, show them. Please note that I am not coordinating virtual events at this time.
SOCIAL MEDIA MARKETING
Social media offers the opportunity to forge unique relationships between you and your audience through carefully crafted brand messaging. Spellbound works specifically with social media advertising, content creation, and contesting to reach and understand your consumers. Through executing tested digital strategies, watch your brand increase awareness, build community, and drive sales through various social media platforms.
EMAIL MARKETING
Keep your audience in the know on all your business and creative updates. Email marketing is key to keeping the line of communication open between you and your customer base. We build email marketing plans to educate people on new releases, upcoming events, and any additional updates. Watch your audience grow by initiating the conversation.
A LA CARTE SERVICES
Blog composition
Ghostwriting
Copywriting
Press kit creation + compilation
Website building
CRM management
To receive a quote for a custom package, a la carte service, or consulting rate, please drop me a line here.